![]() ![]() ![]() Launched in 2011, Downy Unstopables scent beads are part of P&G's fabric and home care unit that generate $27.6 billion in sales, which accounted for 35% of the company totall annual revenue. The Downy Unstopables ad is only the latest P&G spot the advertiser has run on Super Bowl Sunday with recent ads showcasing Gillette razors, Tide laundry detergent and Olay moisturizer. One of the largest advertisers in the world, P&G spent $7.9 billion on television, print, radio, internet and in-store advertising in 2022. Watched by more than 100 million viewers, ads during the Super Bowl command hefty costs, estimated upwards of $7 million for a 30-second spot during the big game on Feb. Guessing the identity of the mystery man has cropped up in comments with comedic actors Danny McBride, Jason Sudeikis and Rob Riggle being mentioned as potential candidates. While P&G hasn't posted the Super Bowl ad, it has teased it with a series of spots online that have been viewed by more than 16,000 already. Super Bowl XXIII ads: Do you remember these commercials from the Bengals' Super Bowl? Here are 5 of the best “I’m going to sniff this thing until the Super Bowl… until then I’m hiding my identity.” “Downy Unstopables wants to use my face for their Super Bowl ad – but I haven’t agreed yet,” he said. Part of the Cincinnati-based consumer giant, Downy Unstopables claims it keeps clothes fresh-smelling for more than 12 weeks. The humorous spots feature the man standing in a laundry room wearing a hoody over his nose and face as he tests how long Downy Unstopables keeps it smelling fresh. Parent company Procter & Gamble said it hired a “famous skeptic” for a string of early spots leading up to the endorser’s revelatory appearance during the big game. Link to Instagram Page Displays the Instagram logo and links to the iSpot.Downy Unstopables has enlisted a mystery pitchman for a campaign leading up to a final ad during Super Bowl LVII.Link to LinkedIn Page Displays the LinkedIn logo and links to the page.Link to YouTube Page Displays the YouTube logo and links to the page.Link to Twitter Page Displays the Twitter logo and links to the page.Link to Facebook Page Displays the Facebook logo and links to the page.or, er, at least sing a different Backstreet Boys song. Now she can finally say "Bye, Bye, Bye" to odor residue. By way of answer, the band answers in a capella that she should try Downy Rinse & Refresh. However, the Backstreet Boys poster behind her seems to have other thoughts as the singers demand, "Tell me why" - to the iconic tune of "I Want It That Way." She argues that it stinks, despite her having washed it numerous times, and asks that they should tell her why she seemingly can't get rid of the odor. Marketing Stack Integrations and Multi-Touch AttributionĪfter giving her well-loved Backstreet Boys T-shirt a cursory sniff, this woman firmly declares that it's time to get rid of the article. ![]() Real-Time Ad Measurement Across Linear and CTV.There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est.
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